Color Opportunities
- wine colors
I took this picture after enjoying the Gay Vaynerchuck winelibrarytv blog and watching him taste about a thousand bottles of wine. Suddenly I was versed in wine tasting and could write content for wine sites. And wine sites needed images too. But the sites were looking to host dozens of articles. Plain text is a drag in website design.
But this image has enough versatility it could be for industry, pricing, many different types of site uses. Grocery stores, wine sales, grape condition, wine growing industries, pesticides used in organic gardening, and country by country wine grading and scoring could all be the type of site to use this photo. Packaging and color design could be keywords.
There are other qualities that make this pictiure attractive. The shine from the bottles, the simple label design repeated makes a visual system, perspective in the series of bottles, the eye likes to see things repeated. That is a big tip when compising a still life.
This image was taken with a Kodak Z1275, which I am glad to see is reviewed in this month’s issue of Digital Photography. Good keywords for this in a microstock portfolio or album would be wine, color, Lindemans, grocery, shelf, tasting, oenophile. Think about the primary color site colorways that could easily use this photo. With the right editing and finishing, a softer color balance could work with secondary colors.
Look at the options this image gives webmasters. Match subjects and color groupings that bring immediate appeal. Finding vibrant color can bring some dramatic dimension to a portfolio with mostly landscapes, monotones, and black and white portraits. Many times I use photos like this when Ii am looking for a color family for a new website. I can usually pick the file colors for hexadecimal color wheels from these color studies.
This kind of color instantly aligns a site color wheel and many decisions about complementary border colors and icons but makes a dynamic and vital looking text anchor. The colors complement each other, certainly a plan for the winemaker’s marketing team.
The color study allows a webmaster looking to provide a lot of color and subject material while filling the eye inside the website rectangle with composition value. I like to use a color family that has already been proven impactful. Often I have clients who are struggling and it is easy to send them a picture. If I can use the picture the website is half done.
