multibrand

Let’s face it, California is a photographic genre all its own. The beaches, the people, the clothing, the body jewelry, the texting and the outrageous lifestyle extremes. California is rich in natural resources, consumer extremes, undiscovered coastline and a mecca for artists and shorts-wearing billionaires who surf. California is a great theme for pictures.
The T-shirt above is an example of the kind of knee-jerk cynicism slacker fashions have gone. The shirt wears a ribbon stripe of each one of the major athletic shoe manufacturer logos, as if from one of the popular t-shirts everybody wears. This shirt is not only a stunning graphic combination, but cleverly avoids using any of the brand names fully (enough to get sued). Roving some of the more avante garde neighborhoods and college campuses yields some interesting ideas.