Micro Composition Tips
Certainly I am all about the organic shot, but sometimes you have to dress the set a little. The way this shot worked was that the colors on the marketing bottle reminded me of one of the products I was photographing. These netbook bags are currently in the manufacturing stage and are going up on the company website in stages.
New products have no frame of reference, so it’s a good idea to use your memory card and camera to build one. The environment in which the product will be used is one place to start, but given that a new product has no experience in the big wide world at all you have to groom some situations on stock that beg the question about where the product might be or why it might be needed.
Making new products and marketing them is all about finding a need and filling it. Creating a new product means a whole new set of consumers need evangelizing. This can best be done in pictures. The colors then can be whatever you dream up and put in front of the camera. Colors and settings can be chosen according to artistic tastes and experience how a certain background and texture and light work together.
 But circumstantial frames of existence for the theater of the product should fit casually and not look like blatant advertising. Isn’t everyone sick of that? In this case the bottled water and the novelty lining ground were both eye catching shades of fuschia pink. These also happen to be very current fashion shades of the Fall 2009-2010 fashion season.
A little sleight of hand and voila! A beautiful but functional tableaux that entertains the eye and keeps a viewer looking long enough to absorb what they are seeing. For various reasons such as commercial branding and the background I would not submit this to a microstock site. But it will sure look good on the company website!
