Micro Exclusive

Posted on October 02nd, 2009 in MicroStock, Microstock markets, News, image management

One of the most strategic micro markets is the sweet spot where purely your own access to a product event or person can issue images. This might exclusive rights to a person for modeling, a commercial agreement for advertising a certain product, or exclusive rights to an event such as a Fashion show or Equine competition.

Having eminent photographic domain over anything means you control the visual information disseminated about that item. This means any series of photographic images can be sold as a series, limited in number, signed, or released over time to increase scarcity. The results from imaging or publishing these images can be re-created as a service that builds revenue.

Publicity campaigns and advertising launches depend on the freshness of images and their ability to sell the product. Over exposed images lose traction with the public. The web is alight with “sticky” images with lots of “punch”. Delivering this “punch” is the micro stock photographer, whose skill set has been honed and trained to a skilled instinct as to how to produce a vital and eye catching image.

The likelihood of an amazing picture to strike a chord within the public’s mind, and their likelihood to forward that images in a progressive discussion of features or concepts makes the campaign “viral”. These communications help people spread the word about something new, what someone has done, or something can do or get involved in.

Viral dynamics create layer after layer of experience regarding an image until the product itself experience a wavelength of reaction. This is what advertisers and new product promotion people are looking for. Being close to inventions, designs, products, and people making change or becoming change allow for exclusive opportunities to brand a new viral sensation yours.

If you would experience success with exclusives, seek out people doing new things, individuals talking about new experiences, or areas where unusual things are going on. By making your camera available to the new new thing, the image that becomes the standard by which a thing is known can be yours.

Don’t wait for some other photographer to groom a product or idea in the minds of the public when you could be doing it. Carve a niche in the world of photography by establishing a new and unique standard of perception and demonstration that appeals to a certain core group. Soon, your work will stand on its own and your brand will evolve into a commission service.

In the image above, a new fashion eye has established a witty comparison between the celluloid world of fashion video and the actual wearability of the medium as a physical, tactile clothing element. This type of photography becomes noticed quickly. When editors start to source an eye catching array of images for a feature, cover, or article, these are the images they will remember.

So work on putting some wow in your portfolio.