Micro Marketing Goal Plan Part 2

Posted on July 09th, 2009 in News

(Continued from the start article)

7. Get friends and family to comment and track back criticism and appreciation. This enriches keyword associations and improves search results. Work to build traffic to your gallery by promoting it online.

Join forums with the url of your gallery in the signature line feature of your profile. This is part of establishing a web presence for your microstock brand. Having a business card, a domain name, a website and an online portfolio puts you squarely in the low cost legal image vending business. The goal is a result that drives new business, that someday (for example) someone will Google “photos, Oregon, Lake Oswego”, and the top result will be www.portlandshock.com.

Target your niche markets surgically. If you specialize in automobile photography, register for online automobile forums. Put your website url in your profile. Somebody there might have good feedback for your shots or constructive advice about finding customers. Tap their user traffic and look into their knowledge base and pick their brains for productive direction in the niche market. The meta tags for any photos you submit will track back to your own website.

Repeat this advice, substituting for “automobile” the top 5 index words used in your photo gallery. Use www.textalyser.net to determine what these are in an online url, by submitting the url web address in the slot and pressing “search”. The top words by density as included in the website or gallery url will be displayed. By updating entries to such forums you keep your gallery urls “live’ online and the links refreshed.

8. Market your skills by selecting an avatar and profile picture that makes viewers want to see more. This might be an optimized image, stellar crop, or a graphics confection. Organize the top layer or initial array of images to appeal to the site visitor. A set of images that are beautiful, a series that tells a story, or a humorous composition with punch sells the idea. Make sure your front page gets the “nod”, and beta test this impact with social network reaction and friends and family feedback.

9. Don’t upload all your photos. Work from your archives, making notes about which ones have gone online. A potential buyer may want a gallery of 20 image files to work from or give to a site designer to use. When you work with image file folders and directory trees which start numbering photos in the thousands, you won’t remember the filenames or particular images of a series you used. This is important to know when submitting to various Microstock sites with different policies about previously Internet mounted image files.

10. Distribute business cards to social network, acquaintances, relatives. People might have your card 9 months before getting around to that email discussing their daughter’s pictures for an album or travel shots of a town near you, or they might check your gallery site one last time and see new photo content moving in an image direction they need. If you generate one marketing lead for every business card printed, that could be as many as twelve leads from one laser cut page or scissored set of Kinko’s paper business cards printed out.

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