Micro Package the Product
Getting the show on the road marketing new products involves visual display. Online visual display must demonstrate the three dimensional material look of a product while supplying enough information about the physical product to sell it. The products must be vended in a manner that showcases the best features of the product for sale.
Packaging material for sales involves polishing and positioning the product in an appealing array. But getting the photography effectively is another matter. The color and light must function to not only make a good shot but demonstrate the described features. The degree of saturation should be in harmony with the rest of the ad space or catalog listing.
Photography of product material involves glossy surfaces, matte colors, stripes and prints. text can play a key role. Punching it through the mass of online wares for sale takes an attention getting photograph that drives interest in the subject matter. Some of the greatest photos don’t actually display the material to advantage, but soften the impact of the product and focus attention on the shot.
This is the difference between commercial photography and art photography. But not everyone can find a happy medium. Staying alert to the possibilities of the best lighting and disposition of objects is the practice all the micro stock image capturing is all about. The convergence of the skills built up grooming images and photo taking forays will pay off in the middle of the experience.
Of course, in editing, the borders can be colored and the density of the resolution improved, the contrasts sharpened and even the lighting changed. Computer scripts can almost fashion enough new pixels inside an image to generate an entirely new image inside the file of the old one. This cosmetic beautification is time consuming, costly, and could have been saved by more prudent exercise of skills.
The above image was taken in a less than ideal background setting and in light which from previous experience had too much overly and multiple reflections. But sometimes access to the material is limited. This is when composition can “save” a shot. The percentage of good elements in the image must outweight the detractions.
But as this image was matte with no shiny surfaces, the light would all get sucked in and generate color inside the camera. I put a violet color accessory inside the item to dramatize the colors coming together in the lining and the color palette of purple in the strap and purse lining. The POV showcases the roomy interior and the angle most owners will see the purse when using it.
A successful product image, taken on assignment for the company website.
