Micro Packaging
Anyone reading this post will have had most of the media messages in their lives delivered via some kind of written or spoken words, possibly traversed into a song or speech or motto. We have grown used to the commercial “zap” of consumer temptation. But the shopping gene activates upon the smooth glossy color of delectable goods and items we dearly dearly would like to have for our own.
How do those particular photos come to be so mouth watering? Well, there are several techniques. The ad agencies and the media companies and the catalog industry want you to think that simply want those items because you really want them. Catalog companies have developed an art to packaging and merchandising items, and their sales reflect this.
We may not even know at 7 a.m. that day that we will be on hold with a company 8 states away, desperately hoping that the teal smoke blue in medium isn’t sold out. But the truth is, they are made 50 times more important to us because our eyes are dazzled by rich truffles, red toys, or fluffy sweaters. Combining shopping plus art gazing makes for clever website design and advertising practice.
Color strategy can be a way to take shortcuts to successful site composition. A capable microstock photographer should be greedy for color and grab it whenever they can. Flowers, car paint, sign colors, anything that has hues intended to stand out. These make excellent website accents and can furnish a website rich with content and detail with eye pleasing detail that keeps eyeballs browsing.
It is not the policy of this photographer to espouse any specific tones or decry the use of halftones in any set of images. But the midrange tones of blue and gray lose interest without change or impactful definition. The use of real vibrancy in camera photography fools the eyes momentarily into focusing on the subject matter. Then the eye can match the subject matter of the photograph with the text topics and words.
Grabbing the interest of the viewer can serve a site to its best and highest purpose. But doing it with flair can keep a viewer coming back again and again to get that same experience. These images are the ones microstock buyers are looking for at the minimum cost. Responsible website owners look for low cost legal images to freshen their sites and make the reading attractive and enjoyable to visitors.
