The popularity of “Mad Men” should have convinced you that the Sirk era of mod-con stylishness has lines that just don’t die. Insofar that this era brought into being the modern motifs of advertising message and visual style before weighing price, quality, or utility, the congruence of photography art and late 1950″s and early 1960’s design and fashion makes excellent subject matter.
Advanced software suites can offer intensely sophisticated effects, but the processing requirements, access to the appropriate licenses, and computing time necessary may not appeal to everyone. And that’s after you’ve gotten used to using this or that program, and absorbed the learning curve for that particular command or procedure. Simple tidying up inside a file and adjusting what elements you can of a less than ideal setting can work wonders on the value of a single image.
Taking pictures of period subjects gets tricky. Trying to capture this mood car in a time when the light was uneven and strange, amid shadows and foot traffic, with limited access to the subject, made a unique photo opportunity I had to get right. The compelxities of the challange amde for some nail-biting problem solving moments both at the shutter point and in the editing bay.
