Anyone reading this post will have had most of the media messages in their lives delivered via some kind of written or spoken words, possibly traversed into a song or speech or motto. But the shopping gene activates upon the smooth glossy color of delectable goods and items we dearly dearly would like to have for our own.
How do those particular photos come to be so mouth watering? Well, there are several techniques.
I use the above picture as an example of what things can go wrong even with experienced photographers with stellar cameras and great editing software. The photography of object as promotable subjects if fraught with challenges, even with the most promising of setups.
Advanced software suites can offer intensely sophisticated effects, but the processing requirements, access to the appropriate licenses, and computing time necessary may not appeal to everyone. And that’s after you’ve gotten used to using this or that program, and absorbed the learning curve for that particular command or procedure. Simple tidying up inside a file and adjusting what elements you can of a less than ideal setting can work wonders on the value of a single image.
There are always low cost legal image markets you could be specializing in. Food photos for low cost legal images are an excellent example, for recipes, blogs and cooking sites. It is expecially strategic when you everyone in the microstock markets is zigging and you decide to zag. In photography terms, if the whole online microstock photography populaton is submitting mad space to files of sports images and pharmaceuticals, it’s time for you to get ocean image file shots and food markets.
Working in lower light can be an opportunity in disguise. Recently the assignments took me to downtown Los Angeles on day which seemed topsy turvy with clouds and less than golden sunlight. Given that a lot of the photography was going to take place in deep urban canyons, this didn’t body well for shots without that morose gray tone that robs many images of otherwise great potential.