Let’s face it, a lot of commercial photography functions as a medium for a message. A graphic or image lodges in the mind far longer than the words wrapped around it. To those looking to propagate a singular way of life, belief system, or idea, making a clean presentation colors the way the message is experienced.
The Los Angeles MTA (Metro Transit Authority) has just launched some extremely edgy, hip, completely effective advertising spots. Done in black, white and silver with Terry Crews mime dancing, the black fedora (especially now and in Los Angeles)has an incredibly hard hitting impact.
I like to make sure I have as many resources available as possible. But this leads to chronological backup in image review. Weed a little when you can, but I tend to need some absorptive Youtube palliation to get the photograph examination and deletion sequence going. Yes, I have plenty of room on the hard drive. But I know if I let it go too far, any system crash and blue screen boot is my own fault. Clipping unusable photos whenever I can saves time and resources.