Anyone reading this post will have had most of the media messages in their lives delivered via some kind of written or spoken words, possibly traversed into a song or speech or motto. But the shopping gene activates upon the smooth glossy color of delectable goods and items we dearly dearly would like to have for our own.
How do those particular photos come to be so mouth watering? Well, there are several techniques.

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There is an important message here for microstock (and all photographers). While “Make Me A Supermodel winner Jen Hunter looks as if this outfit was custom-made for her”, the costume, styling, posing and lighting make all the difference. These photographs are not equal and they present a very misleading idea about the ability of even those in the industry to wrap their head around the realities of photography.

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